Global Intellectual Property Specialists

Strategic global thinking for the pharmaceutical and biopharmaceutical industries

Our Capabilities

We use our global experience to support life sciences clients from early R&D to commercial launch, and beyond.

Explore our BioBlast®

View our interactive biosimilar news updates, collating tailored reports by brand, INN, originator/biosimilar applicant, litigation, region, or date.

Our People

Our lawyers and attorneys have science backgrounds, were trained at top tier firms, and most have experience in-house at multinational giants.

Award-winning IP services

Ranked internationally and domestically, our pharmaceutical, biopharmaceutical and life sciences focussed lawyers and attorneys are recognised as being among the best IP practitioners in the world.

Our Capabilities

Pearce IP is a boutique firm offering intellectual property specialist lawyers, patent attorneys and trade mark attorneys, to the pharmaceutical, biopharmaceutical and life sciences industries.

With staff based in Australia and New Zealand, we coordinate and execute local and multi-jurisdictional IP litigation strategies, provide IP/legal support for regional and global business development activities and licensing deals, and prosecute patent and trade mark applications around the world.

Patent: Legal and Attorney Services

Trade Mark: Legal and Attorney Services

Commercial IP Services

Regulatory Affairs Services

View our Capabilities

Since its establishment in 2017 boutique Pearce IP has dominated in the area of pharmaceutical patents. Thanks to its deep bench of talented professionals, any life sciences brief is dispatched with alacrity and poise.

IAM Patent 1000, 2024

IP SPECIALIST LAWYERS – PATENT ATTORNEYS – TRADE MARK ATTORNEYS

Our Leaders

Naomi Pearce

CEO, Executive Lawyer (AU, NZ), Patent & Trade Mark Attorney (AU, NZ)

Adele Chadwick

Executive, Deputy CEO & Head of Talent

Paul Johns

Executive, Lawyer (Head of Litigation - New Zealand)

Kimberley Evans

Executive, Lawyer & Trade Mark Attorney (Head of Trade Marks - Australia)

Chris Coates (Maj Ret)

Executive, Finance

Julie Ballance

Executive, Patent Attorney and Trade Mark Practitioner (AU, NZ), Lawyer (NZ) & Notary (NZ)

Sally Paterson

Executive, Patent & Trade Mark Attorney (AU, NZ), Lawyer (NZ)

Helen Macpherson

Executive, Lawyer (Head of Litigation - Australia)

PEARCE IP BLOG

Read our latest updates & insights

High Court Draws Clear Line Between Trade Mark Infringement and Misleading and Deceptive Conduct in Bed Bath N’ Table Case

by Helen Macpherson, Kimberley Evans | Dec 12, 2025

High Court Draws Clear Line Between Trade Mark Infringement and Misleading & Deceptive Conduct in Bed Bath N’ Table Case

Swiss-style Patent Claims In New Zealand – Part 1 History and background

by Paul Johns, Sally Paterson, Julie Ballance | Dec 9, 2025

Swiss-style patent claims (often referred to as Swiss-type claims in New Zealand) have been routinely sought and granted in New Zealand for many years. However, the New Zealand courts are yet to determine the question of what conduct will infringe such a claim. This article is the first in a series of three that will explore the history of Swiss-style claims in New Zealand, the relevant law and policy considerations, and the likely judicial approach to the question of infringement.