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Experienced Trade Mark Attorneys
Our specialist trade mark attorneys and lawyers work closely with clients to develop branding strategies with impact.
Trade Mark Assistance
With qualifications and registrations in Australia and New Zealand, we offer a comprehensive range of trade mark services from initial clearance searches and filing strategies, drafting applications and acting in office actions, through to providing advice and litigation regarding registered and unregistered trade marks. In addition to trade mark registration, we can assist with trade mark renewals.
We work with trade mark attorneys around the world to ensure clients brands are strong, well protected, and compliant with INN naming conventions and policies.
With staff located in Australia and New Zealand, our expert, award winning team can assist you or your client with their trade marking needs in Australia, New Zealand and worldwide.
Contact us to discuss your trade mark
needs today.
Pearce IP BioBlast® for the fortnight ending 11 September 2026
Pearce IP provides weekly reports on global biosimilars activities in the Pearce IP BioBlast®. Significant biosimilar activities for the fortnight ending 11 September 2026 are set out below…
Clear First. Launch Second. Trade Mark Clearance Lessons from Zip Co v Firstmac.
Choosing a new brand can be an exciting part of launching a product, service or business. Once the preferred name has gained internal support, however, commercial momentum can build quickly: domains are secured, packaging is commissioned, regulatory documentation is prepared and marketing plans begin to take shape.
Plugging the Rattlejack Leak… When Patent Amendments Can’t Rewrite History
Justice Rofe of the Federal Court of Australia has delivered another decision in the long-running dispute between Kutti Bay Investments Pty Ltd (formerly Jusand Nominees Pty Ltd) and Rattlejack Innovations Pty Ltd. Justice Rofe held that Kutti Bay’s application to amend three standard patents constituted an abuse of process, as it sought to overcome earlier Court decisions in the dispute.
Our Award Winning Firm
Women in Law Awards (Lawyers Weekly)
Winner – Partner of the Year (SME Law): Naomi Pearce (2021)
Shortlisted – Boutique Diversity Firm of the Year (2022)
Partner of the Year Awards (Lawyers Weekly)
Finalist – Intellectual Property: Naomi Pearce (2022)
World Intellectual Property Review (WIPR) WIPR Diversity
WIPR Diversity Champion in IP: Naomi Pearce (2022)
Top 100 Influential Women in IP: Naomi Pearce (2021)
Women in Business Law Awards – APAC
Winner – Patent Lawyer of the Year: Naomi Pearce (2022)
Shortlisted – Australian Firm of the Year (2022)
Shortlisted – Life Science Lawyer of the Year – Naomi Pearce (2022)