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Experienced Trade Mark Attorneys
Our specialist trade mark attorneys and lawyers work closely with clients to develop branding strategies with impact.
Trade Mark Assistance
With qualifications and registrations in Australia and New Zealand, we offer a comprehensive range of trade mark services from initial clearance searches and filing strategies, drafting applications and acting in office actions, through to providing advice and litigation regarding registered and unregistered trade marks. In addition to trade mark registration, we can assist with trade mark renewals.
We work with trade mark attorneys around the world to ensure clients brands are strong, well protected, and compliant with INN naming conventions and policies.
With staff located in Australia and New Zealand, our expert, award winning team can assist you or your client with their trade marking needs in Australia, New Zealand and worldwide.
Contact us to discuss your trade mark
needs today.
Pearce IP BioBlast® for the week ending 30 October 2026
Pearce IP provides weekly reports on global biosimilars activities in the Pearce IP BioBlast®. Significant biosimilar activities for the week ending 30 October 2026 are set out below…
Why New Zealand Agriculture’s Global Success Makes Intellectual Property Protection Essential
Why New Zealand Agriculture’s Global Success Makes Intellectual Property Essential. New Zealand may be small in population, but its agricultural reach is anything but. For businesses producing, developing or commercialising the products and technologies behind global food production, getting intellectual property right is an increasingly important part of protecting commercial value.
Enter Pearce IP. A New Zealand Practice with IP in its DNA.
Pearce IP New Zealand. A practice with IP in its DNA. In less than two years, Pearce IP’s New Zealand practice has gone from new arrival to recognised player across the region’s leading independent IP rankings and directories. New to New Zealand. Well Established in IP. Pearce IP’s New Zealand practice may be recent, but its expertise isn’t.
Our Award Winning Firm
Women in Law Awards (Lawyers Weekly)
Winner – Partner of the Year (SME Law): Naomi Pearce (2021)
Shortlisted – Boutique Diversity Firm of the Year (2022)
Partner of the Year Awards (Lawyers Weekly)
Finalist – Intellectual Property: Naomi Pearce (2022)
World Intellectual Property Review (WIPR) WIPR Diversity
WIPR Diversity Champion in IP: Naomi Pearce (2022)
Top 100 Influential Women in IP: Naomi Pearce (2021)
Women in Business Law Awards – APAC
Winner – Patent Lawyer of the Year: Naomi Pearce (2022)
Shortlisted – Australian Firm of the Year (2022)
Shortlisted – Life Science Lawyer of the Year – Naomi Pearce (2022)