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Experienced Trade Mark Attorneys
Our specialist trade mark attorneys and lawyers work closely with clients to develop branding strategies with impact.
Trade Mark Assistance
With qualifications and registrations in Australia and New Zealand, we offer a comprehensive range of trade mark services from initial clearance searches and filing strategies, drafting applications and acting in office actions, through to providing advice and litigation regarding registered and unregistered trade marks. In addition to trade mark registration, we can assist with trade mark renewals.
We work with trade mark attorneys around the world to ensure clients brands are strong, well protected, and compliant with INN naming conventions and policies.
With staff located in Australia and New Zealand, our expert, award winning team can assist you or your client with their trade marking needs in Australia, New Zealand and worldwide.
Contact us to discuss your trade mark
needs today.
Colour Change, Course Change: v2food Overturns Patent Opposition
In v2food v Provectus, the Federal Court allowed v2food’s appeal after the opponent filed no evidence and took no active role in the appeal. Although the APO had previously found the claims lacked inventive step, the Court confirmed that on a de novo appeal the opponent still bears the onus — and without evidence, the opposition must fail.
Pearce IP the Only AU–NZ IP Firm Ranked Top Specialist Firm by Australasian Lawyer and NZ Lawyer
Pearce IP is proud to be recognised by Australasian Lawyer and NZ Lawyer as a Top Specialist Firm in Intellectual Property for 2026 – marking its second consecutive year of recognition. Pearce IP was one of only six firms ranked in intellectual property, and the only standalone IP firm operating across both Australia and New Zealand.
Pearce IP BioBlast® for the week ending 26 June 2026
Pearce IP provides weekly reports on global biosimilars activities in the Pearce IP BioBlast®. Significant biosimilar activities for the week ending 26 June 2026 are set out below…
Our Award Winning Firm
Women in Law Awards (Lawyers Weekly)
Winner – Partner of the Year (SME Law): Naomi Pearce (2021)
Shortlisted – Boutique Diversity Firm of the Year (2022)
Partner of the Year Awards (Lawyers Weekly)
Finalist – Intellectual Property: Naomi Pearce (2022)
World Intellectual Property Review (WIPR) WIPR Diversity
WIPR Diversity Champion in IP: Naomi Pearce (2022)
Top 100 Influential Women in IP: Naomi Pearce (2021)
Women in Business Law Awards – APAC
Winner – Patent Lawyer of the Year: Naomi Pearce (2022)
Shortlisted – Australian Firm of the Year (2022)
Shortlisted – Life Science Lawyer of the Year – Naomi Pearce (2022)