Pearce IP and its founder Naomi Pearce are ranked in the 2026 edition of Doyle’s Guide amongst a small number of leading NSW IP litigation firms and litigators.
Naomi Pearce is one of 32 lawyers commended as NSW’s Leading Contentious Intellectual Property Lawyers. Reflecting the firm’s strength in handling complex IP disputes, Pearce IP is one of 20 NSW firms ranked by Doyle’s Guide as a Leading Contentious Intellectual Property Law Firm.
Doyle’s Guide is an objective, peer-validated legal directory focussed on excellence. These honours highlight the strong reputation of Pearce IP, Naomi Pearce, and the wider team, recognising their market-leading IP expertise.
Pearce IP is set apart as a women-led, values-based, privately owned and independent IP firm in Australia and New Zealand, delivering contentious and non-contentious IP services with client-first outcomes.
Pearce IP’s client testimonials are glowing:
“Naomi Pearce and her team provide a service that goes beyond simply “at call” legal advice. The Pearce IP team have proactively worked with us to scan for potential commercial interest that could be generated from the intersection points of creative commercial thinking with strong review and analysis of IP positions as an example.” – Client Reference, used with permission
“[Naomi] is the perfect outside counsel to embed in the business. She is an excellent legal thinker and a delight to work with.” – Client Reference, used with permission
“Naomi is very commercially minded and will seek to achieve a settlement to avoid expensive litigation wherever possible, which is not the modus operandi of most large law practices.” – Client Reference, used with permission
Helen Macpherson, Executive, Lawyer and Head of Litigation (Australia), added:
“Naomi’s reputation in intellectual property litigation is well earned. She brings clarity, strategic focus and a strong sense of responsibility to every dispute, and this recognition reflects the regard in which she is held across the profession.
I am very proud of the Pearce IP litigation team, and congratulate them on this well deserved ranking – every member of this team brings excellence to every task, every day, and our clients are the direct beneficiaries of that dedication.”
About Pearce IP
Pearce IP is a privately owned/independent, specialist, life-sciences focussed, intellectual property/law firm offering lawyers and attorneys in Australia and New Zealand.
Our lawyers and attorneys specialise in pharma, biopharma, biotech, ag-tech, food-tech, med-tech, although our work is broader than these industries.
In 2025, Pearce IP was honoured by Australasian Lawyer and New Zealand Lawyer as a Top Specialist Firm, 5 Star Employer of Choice, and the “Standout Winner” for Inclusion and Culture (<100 employees). Pearce IP and its leaders are ranked in every notable legal directory including: Chambers & Partners, Legal 500, IAM Patent 1000, IAM Strategy 300, MIP IP Stars, Doyles Guide, WTR 1000, Best Lawyers, WIPR Leaders, Best Law Firms, among others.
Pearce IP is the only leading IP firm in Australia and New Zealand with a female founder, and is certified by WEConnect International as women owned.
Naomi Pearce
CEO, Executive Lawyer (AU, NZ), Patent Attorney (AU, NZ) & Trade Mark Attorney (AU)
Naomi is the CEO and Founder of Pearce IP, and is one of ANZ’s leading IP practitioners. Naomi is a market leading, strategic, commercially astute, patent lawyer, patent attorney and trade mark attorney, with over 29 years’ experience, and a background in molecular biology/biochemistry.
Ranked in virtually every notable legal directory, highly regarded by peers and clients, Naomi is renowned for her successful and elegant IP/legal strategies focussing on complex/multijurisdictional litigation, global FTO, and strategic advice. Among other awards, Naomi is the 2026 Lexology Client Choice Winner for Patents, the 2024 Lawyers Weekly Women in Law “Executive of the Year”, the 2023 Lawyers Weekly “IP Partner of the Year”, the 2022 Lexology Client Choice Winner for Life Sciences, the 2022 Asia Pacific Women in Business Law “Patent Lawyer of the Year”, and the 2021 Lawyers Weekly Women in Law “Partner of the Year”. Ranked in Chambers Asia Pacific, Chambers Global, IAM Patent 1000, IAM Strategy 300, is a MIP “Patent Star”, and is recognised as a WIPR Leader for patents and trade marks.
Pearce IP is the premier life sciences focussed firm in ANZ. Commencing in 2017. Pearce IP is the 2025 Australasian Lawyer and NZ Lawyer 5-Star Employer of Choice & “Standout Winner” for Inclusion and Culture (<100 employees). In 2021, Pearce IP was the Lawyers Weekly Australian Law Awards IP Team of the Year.
