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Experienced Trade Mark Attorneys
Our specialist trade mark attorneys and lawyers work closely with clients to develop branding strategies with impact.
Trade Mark Assistance
With qualifications and registrations in Australia and New Zealand, we offer a comprehensive range of trade mark services from initial clearance searches and filing strategies, drafting applications and acting in office actions, through to providing advice and litigation regarding registered and unregistered trade marks. In addition to trade mark registration, we can assist with trade mark renewals.
We work with trade mark attorneys around the world to ensure clients brands are strong, well protected, and compliant with INN naming conventions and policies.
With staff located in Australia and New Zealand, our expert, award winning team can assist you or your client with their trade marking needs in Australia, New Zealand and worldwide.
Contact us to discuss your trade mark
needs today.
Pearce IP BioBlast® for the week ending 3 October 2025
Pearce IP provides weekly reports on global biosimilars activities in the Pearce IP BioBlast®. Significant biosimilar activities for the week ending 26 September 2025 are set out below…
Raising the Bar Too High: Dairy Substitute Patent Falls Short of Support and Sufficiency Requirements
The Federal Court of Australia has handed down judgment in proceedings between Perfect Day, Inc. and the Commissioner of Patents, in an appeal from an opposition decision concerning a patent application for dairy substitute food compositions. Justice Rofe dismissed Perfect Day’s appeal and refused to allow the application to proceed to grant, finding that the claims failed to meet the heightened support and sufficiency requirements introduced under the ‘Raising the Bar’ amendments.
Timing is Everything: Federal Court Clarifies Best Method Assessment Date for Divisional Patents as NOCO’s Infringement Claim Fails to Spark
Justice Moshinsky of the Federal Court has delivered judgment in patent proceedings between The NOCO Company (NOCO) and Brown & Watson International Pty Ltd (B&W) relating to portable vehicle battery jump starters.
Our Award Winning Firm
Women in Law Awards (Lawyers Weekly)
Winner – Partner of the Year (SME Law): Naomi Pearce (2021)
Shortlisted – Boutique Diversity Firm of the Year (2022)
Partner of the Year Awards (Lawyers Weekly)
Finalist – Intellectual Property: Naomi Pearce (2022)
World Intellectual Property Review (WIPR) WIPR Diversity
WIPR Diversity Champion in IP: Naomi Pearce (2022)
Top 100 Influential Women in IP: Naomi Pearce (2021)
Women in Business Law Awards – APAC
Winner – Patent Lawyer of the Year: Naomi Pearce (2022)
Shortlisted – Australian Firm of the Year (2022)
Shortlisted – Life Science Lawyer of the Year – Naomi Pearce (2022)