Pearce IP and 5 Executives Honoured for Trade Marks: Litigation, Prosecution & Strategy
Pearce IP and 5 of its Executives in Australia and New Zealand have been ranked in WTR 1000 2026 for trade marks in the categories of Litigation and Prosecution & Strategy.
WTR 1000 was glowing in its commentary of Pearce IP:
“Despite its youth, the team at Pearce IP comprises of a “reputable and fast-growing set of expert practitioners” shaking the Trans-Tasman market. The depth and breadth of expertise across the spectrum of trademark matters have attracted some of the most eminent industrial heavyweights and blue-chip companies to the outfit…
Pearce IP, founded by Naomi Pearce, is a boutique firm renowned for delivering exceptional trademark services across all sectors, but with a strong focus on life sciences. The firm proudly boasts an extensive and distinguished client list that consists of domestic and overseas businesses.”
WTR 1000 was equally effusive about Pearce IP’s leaders:
Naomi Pearce, Founder and CEO, Executive Lawyer, Patent & Trade Mark Attorney – Ranked for Prosecution & Strategy:
‘Her ability to deliver commercially astute and strategic IP solutions has garnered her widespread recognition and earned her firm and herself accolades.’
Helen Macpherson, Executive Lawyer and Head of Litigation (AU) – Ranked for Litigation:
‘admired for her calm demeanour and consultative approach, which clients value for fostering clarity and confidence in complex disputes.’
Paul Johns, Executive Lawyer (AU, NZ) and Head of Litigation (NZ) – Ranked for Litigation:
‘enjoys a fantastic reputation in the market for his extensive experience in trademark disputes across various industries’
In addition to personal rankings achieved by Naomi, Helen and Paul, each of Kimberley Evans and Julie Balance were ranked by WTR1000 for Prosecution and Strategy.
CEO and Founder Naomi Pearce says:
“It is thrilling to hear Pearce IP described as “shaking up the trans-tasman market” as that is exactly what I set out to do 8 years ago. Pearce IP’s mission is to ‘set the standard for excellence in the provision of legal/IP services in Australia and New Zealand’, and this recognition by WTR1000 is exemplary.
I am incredibly proud of the passion, commitment, and great successes of our leaders and their teams, and congratulate them for their very well deserved recognition for trade marks.
About Pearce IP
Pearce IP is a specialist firm offering intellectual property specialist lawyers and attorneys with a focus on the life sciences industries. Pearce IP and its leaders are ranked in every notable legal directory for legal, patent and trade mark excellence, including: Chambers & Partners, Legal 500, IAM Patent 1000, IAM Strategy 300, MIP IP Stars, Doyles Guide, WTR 1000, Best Lawyers, WIPR Leaders, 5 Star IP Lawyers, among others.
In 2025, Pearce IP was recognised by Australasian Lawyer and New Zealand Lawyer’s 5 Star Employer of Choice, and is the “Standout Winner” for inclusion and culture for firms with less than 100 employees. Pearce IP was awarded “IP Team of the Year” by Lawyers Weekly at the 2021 Australian Law Awards. Pearce IP is recognised by Managing IP as the only leading ANZ IP firm with a female founder, and is certified by WEConnect International as women owned.