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On-Demand Pearce IP Webinars

ABC Law Report Podcast features Pearce IP Founder Naomi Pearce

Mar 26, 2024

The perils of prioritising commercial strategies over patenting strategies

Pearce IP’s Founder Naomi Pearce discusses this topic on prime time radio with ABC Law Report Host Damian Carrick, in light of the recent decision of the Federal Court in Allied Pumps Pty Ltd v LAA Industries Pty Ltd handed down in late November last year.

As Naomi said: “The lesson for inventors is make sure you have your IP strategy leading your commercial strategy. If you do it the other way around, beware – you may well result in your own conduct resulting that you can’t get valuable protection for your invention.”

Listen to Naomi here (discussion starts at [15:18]).

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